Brand South Africa

Mining Indaba 2012

WEF DAVOS 2012

WEF DAVOS 2012

G20 Conference Collateral

Stakeholder Workshop

Science and Technology

Brand South Africa - Football Fridays

Football Fridays / Fly the Flag

Client: Brand South Africa

Brief: To engage corporate, government, media and youth stakeholders in a simple to execute activation around the 2010 FIFA World Cup™

Objectives: To motivate and inspire South Africans to show their pride and patriotism by supporting the South African soccer team during the run up to the 2010 FIFA World Cup™

Solution: Football Fridays began simply enough as a call to all South Africans to wear their Bafana Bafana t-shirt and fan gear on Fridays in a show of support. Blueprint, as a member of the IMC supplier team, was engaged to provide below-the-line support and collateral for the Fly the Flag and Football Fridays activations. This included strategic direction, design, logistics and training materials. Fly the Flag, which was born out of Football Fridays continued the call with supporters donning Protea fan colours during the cricket
and supporting the Class of 2010.

Dove Silk Dry Deo

Travel the legendary Silk Road

Client: Dove Silk Dry Deo

Brief: To launch Dove Silk Dry Deo onto the market with an in-store promotion supported by radio. Buy purchasing the product and following an easy SMS entry mechanic, consumers stood a chance to win a trip across the Oriental Silk Road through China. 

Sun International: Carnival City MVG Programme

Carnival City Speakeasy

Client: Sun International Carnival City MVG Programme

Brief: Carnival City Casino ran 3 monthly themed promotions aimed at their Most Valued Gursts (MVGs). These promotions required a dierct mail to be sent to each tier of MVG as well as internal branding on the floor, radio and print advertising. 

South African Breweries Corporate

SAB Superpowers

Client: South African Breweries Corporate

Brief: To develop an internal campaign to reduce electricity usage throught SAB operations by encouraging staff to enter their ideas. The top implemented ideas won solar powered appliances. 

Results: SAB surpassed their goal and reduced power consumption by 15% across all operations.

The Automobile Association of South Africa

AA: You're Never too Young

Client: Automobile Association of South Africa

Brief: To develop a direct mail for parents aimed at educating and raising awareness of the benefits of membership.

Awards: Loerie Finalist

AA:Membership Renewal Campaign

Client: Automobile Association of South Africa

Brief: To develop a direct mail to remind members to renew as well raise awareness of added-value benefits of membership.